![](https://cdn.myportfolio.com/6ae35e76-3ad9-4c24-b71b-90a56b1d0c54/86f1ded2-0e89-4510-ab39-03912bc451bd_rw_1920.png?h=7edbc854668771a7204f946f61eda2ac)
Project Type:
Conceptual.
Scope of Work:
Identity, Limited edition polo-shirt design, pin design.
Main Concept:
An event based brand for scouts (called Pathfinders) from the island of Jamaica camping in Osh Kosh, Wisconsin, USA — August 12-17, 2019. This inspired by a the original Jamaican Swallowtail butterfly.
Brand Attributes:
Youthful, Fun, Unique.
Customer Persona:
Those who identify as Jamaicans at the Osh Kosh camporee.
Brand Introduction:
This International Pathfinder Camporee occurs every five years. Campers from over 100 countries across the world have their own t-shirts designs to identify themselves. Jamaica, a small island is well respected at this event. This limited edition shirt was bought even off the campers back as souvenirs. Camp includes high class pin trading.
Artistic Direction:
Jam (Jamaica) @ Kosh (Osh Kosh) + Jamaican Swallowtail butterfly.
![](https://cdn.myportfolio.com/6ae35e76-3ad9-4c24-b71b-90a56b1d0c54/a95bcc2b-73ec-406f-bb5b-588f287831e7_rw_1920.png?h=54ff3904d54090fe0b1ca9299b23a2a9)
![](https://cdn.myportfolio.com/6ae35e76-3ad9-4c24-b71b-90a56b1d0c54/75be0a20-4e41-408c-98ea-9e238a07e97e_rw_1920.jpg?h=db92fde556df2eeb493222ddffd19275)
![](https://cdn.myportfolio.com/6ae35e76-3ad9-4c24-b71b-90a56b1d0c54/ba6589b0-f936-4282-9638-8d9acbe86d5a_rw_1920.png?h=61ce8cb0aef01df1391e55739971c3ae)
![](https://cdn.myportfolio.com/6ae35e76-3ad9-4c24-b71b-90a56b1d0c54/6ae7d4af-4d7a-4bae-96e8-8edb06d6ec43_rw_1920.jpg?h=92ba79c83ccca6882aceb65ce05ca74f)
![](https://cdn.myportfolio.com/6ae35e76-3ad9-4c24-b71b-90a56b1d0c54/7ba982f0-5a6f-47f5-b23d-03d54bb258c7_rw_600.png?h=3d65dde255da9eacd61b0f4d7caa2698)